As we enter the year’s final stretch, nonprofits everywhere are preparing for the most important fundraising season. From the gratitude of Thanksgiving to the global generosity of Giving Tuesday and the December 31 tax-deductible giving deadline, Q4 is full of moments that inspire generosity.
In fact, nearly 30% of all charitable giving happens in December alone, with major spikes right after Thanksgiving and in the final few days of the year. This is your time to rally supporters and strengthen your project’s impact.
Here are five practical ways to make the most of this crucial season.
Start your year-end campaign by saying thank you. Use late November to reach out to current donors and volunteers with a heartfelt note, email, or short video message. Expressing gratitude helps build goodwill and strengthens relationships before you make your next ask.
Pro Tip: Gather and update your donor contact information so you can personalize your outreach.
On Tuesday, December 2, 2025, millions of people around the world will come together for a single day of giving. Plan now to make it count:
A clear call to action on this global day of generosity can give your project a big boost.
The easier it is to give, the more people will do it.
A frictionless giving experience turns interest into action.
Stories connect donors to your mission. Share photos, testimonials, or a “day in the life” snapshot that captures the human impact of your work. These authentic stories remind supporters that their generosity changes lives.
Remind your community that gifts made by December 31 are tax-deductible for 2025. A well-timed “last chance to give” message in the final 72 hours of the year can make a big difference—it’s one of the most effective fundraising strategies.
At PPF, we know year-end fundraising can feel both exciting and overwhelming. We believe strong projects start with strong communities. Whether you’re already part of the PPF network or simply looking for ways to grow your impact, we’re here to help you make the most of this season of generosity. Remember: you’re not alone.
Our mission is to equip purpose-driven leaders with the tools, strategies, and support they need to thrive. Explore the insights and resources available at ppf.org, and let’s make this your strongest year-end giving season yet—together.